Environmental standards

Evidence before endorsement.

Our review process examines individual claims and their limits. A company-wide label cannot prove every product has a lower impact.

Identify the exact claim. Record the product, market, material percentage, comparison baseline and date.
Trace the evidence. Prefer current certification registers, published methods and reports with a defined scope. Record company statements separately.
Examine the lifecycle. Consider production, transport, use, maintenance and disposal. Document missing information.
Check practical access. A take-back or recycling scheme is useful only if the buyer can actually use it.
Describe the trade-offs. Include durability, price, limitations and the option of keeping an existing product.
Revisit the conclusion. Recheck before a campaign and when evidence changes; aim to review commercial profiles at least every six months.

What our labels mean

Company-reported: A statement attributed to the business; not independently established by us.
Source checked: We checked the cited document and its date. This does not certify the entire company.
Third-party certification checked: The named certification, product scope and validity date were checked against its issuer.
Under review / evidence needed: Our assessment is incomplete. This is not an endorsement.

We do not award invented star ratings, sell verification badges or describe products as impact-free.

Reference: FTC environmental marketing guidance. Review evidence and local disposal options for your specific product.