About ReefHuggers

A clearer view of environmental claims.

ReefHuggers is an independent environmental discovery project led by Benjamin Faulconer. We help readers ask better questions about the products they buy and the companies behind them.

Our purpose

We look at materials, manufacturing, supply chains, durability, disposal and the resources a business commits to environmental education and action. A specific, documented improvement matters more than a broad green slogan.

Where we are today

We are building our first collection of guides and our review process. We are not claiming established audience numbers, approved commercial partnerships or independent certification of any brand.

How this project is funded

Future affiliate commissions may support our work. Commercial relationships will be disclosed beside recommendations. Readers can use our guides without creating an account.